MS Commercials
It’s a weirdly heavy feeling one gets when watching television with family & friends and a commercial comes on touting the newest prescription drug for MS.
Even worse when it’s the medication YOU take!
Everyone in the room knows you have MS.
And many know it’s your drug of choice.
Happens to me all the time. You see, I take Ocrevus. And lately Ocrevus has been advertising like a Macy’s End-of-Season sale.
I’m sitting there…watching the commercial…with everyone else. I wonder what they are thinking? They must wonder what I’m thinking. It’s the longest, most uncomfortable thirty seconds EV-VER.
The ads are pretty good though.
They actually feature REAL patients, so at least you feel some kinship. Not like those actors in other ads pretending to have gas & bloating. Who cares?
No sky diving or wind surfing either. Just folks like us doing what we with multiple sclerosis do.
What I question is the need for the heavy frequency of running an Ocrevus ad. I mean, there’s only so many of us with the dreaded ick, MS. And even fewer with the progressive MS type that Ocrevus caters to.
Plus just how serious can we take an advertisement for Ocrevus that is sandwiched between a commercial for Snuggle…followed by another for Charmin….
It’s no wonder bears maul us every chance they get!
Tell me your thoughts about MS commercials. What do you think? How do they make you feel? Are you a fan?
Don’t get me wrong, I’m happy with Ocrevus as my treatment plan. Everyone needs to find what works best for them.
But geez, do they have to advertise as often as this guy?
2 Replies to “MS Commercials”
Dear Ocrevus,
Is it necessary to continuously run your commercials? Those of us with MS have most likely seen the commercial. We get it . I have been on Ocrevus since it was FDA approved 4 years ago. I know I am still progressing, however my doctor tells me it is the best therapy for me. I do like the fact that you use actual MS patients. However, in your next commercial can you use some patient’s with a little more disability? I think the world needs to see more of the many faces of MS.
You have some competition. There is a commercial for a new MS therapy “Kesimpta”. You give yourself an injection 1 dose per week for the first 3 weeks, and then you’ll skip a week. After that, you can move on to 1 dose per month. They use an “actor portrayal”. I have only seen their commercial twice. I guess they need to step up their game.
Margaret,
Agreed. Though Ocrevus does include people using a cane–at least that’s a start!
I have also seen the commercial for Kesimpta, but don’t know much about it. Your comment “I guess they need to step up there game” made me laugh out loud. Good one!